As marketers, we are always trying to grasp and apply the latest trends. Mobile has been one such trend that has been gaining more and more traction in the last few years. One of Inbound 2012's silver sponsors, the Mobile Marketing Assocation, helps marketers understand the benefits of creating mobile marketing campaigns. Their upcoming event, the Mobile Marketing Association New York Forum on June 11-13 is one such opportunity to learn.

HubSpot's Inbound 2012 team is pleased to announce the Hack Track at this year's conference.  The hack track is a part of the Inbound conference, specifically geared for developers who are interested in learning about and creating HubSpot Marketing Apps.  There is also an oppotunity for registered conference attendees to bring a developer along to the conference, where they can learn about HubSpot's APIs, platform and ways to bring added customization to their HubSpot.

As you may have heard, we have quite the list of speakers lined up for Inbound 2012. We have our extrovert Gary Vaynerchuk keynoting Inbound, but we also have an introvert, Susan Cain.

With Inbound 121 days away, we are excited about some many things! It could be the 2,000 inbound marketers who are about to descend on Boston. Or it could be our rock star keynoters including David Meerman Scott, Gary Vaynerchuk, Rand Fishkin and Susan Cain. Or it might be the chance to announce some of our newest product developments to the world!

Four years ago, I decided to throw in the towel. I gave up on traditional marketing, cut advertising costs in half and started focusing on social media, blogging, and organic traffic to drive leads for my company.

How can you tell it's nearly spring? By the yellow phone books, the north-winging geese, and the first announcement of Inbound 2012, the year's biggest inspiration-fest for inbound marketers.

A lot of people have been asking us, “So what’s the deal? What happened to HUGS?”  Well, if you weren’t with us last year at HUGS, also known as the HubSpot User Group Summit, it has received a major upgrade. First and foremost, it’s not just for HubSpot users anymore but for the entire inbound marketing community as a whole. Hence the name change.  There are also many other changes that separate HUGS and Inbound - all are a lot more exciting than a little name change! 

For the first time ever, we will be hosting certifications for HubSpot customers attending Inbound 2012. The Get Found and Convert Certifications will allow you to dive deeper into the strategies necessary to do inbound marketing.

There have been a lot of questions about whether or not companies can send larger groups to Inbound 2012. What do we think? The more the merrier!

Did you hear the news?  In addition to Brian Halligan, Dharmesh Shah, David Meerman Scott, and Rand Fishkin, Gary Vaynerchuk will be keynoting Inbound 2012.  You do not want to miss his presentation on Thursday, August 30.