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8:00AM Breakfast Available
8:20AM Welcome & VAR Day Agenda Overview
8:30AM - 9:15AM
Breafkast-Session with Paul Roetzer, HubSpot VAR & "Marketing Agency BluePrint" Author
Learn how PR 20/20 partnered with HubSpot to transform a PR agency into an inbound success story, growing from 4 employees to 10 with 467% revenue over the course of 4 years. Paul's codified all his learnings into a powerful new book, The Marketing Agency Blueprint, which he will discuss as part of his presentation.
Location: Constitution Ballroom
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9:15AM - 10AM
IMS Morning Keynote | Guy Kawasaki
In partnership with the Inbound Marketing Summit, we are pleased to offer all HubSpot VARs attending VAR Day two stellar keynote sessions which are part of the main IMS agenda (included in the price of your VAR Day ticket)!
Hear from Guy Kawasaki, ten time marketing book author, whose most recent book Enchantment details the ways that consumers and audiences get engaged and enchanted with people, brands and ideas. Guy's concepts apply equally to customer service and content creation and are important to keep in mind with inbound marketing.
Location: Grand Ballroom, Seating First Come, First Served
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10:00AM - 10:15AM Coffee Break
10:15AM - 11:15AM
Opening Remarks & State of HubSpot's VAR Program | Brian Halligan & Pete Caputa
HubSpot's VARs are a key to the growth and success of inbound marketing globally - learn more about how HubSpot is investing in our joint success. Hear about new initiatives and programs to help you transform your marketing agencies into inbound revenue machines. This session will also touch on HubSpot's product roadmap and how new capabilities will help you continue delivering more meaningful client services.
Location: Constitution Ballroom until 3:00PM when HUGS VAR Sessions end
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11:15AM - 11:30AM Coffee Break
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11:30AM - 12:30PM
Panel: Pricing and Selling Inbound Marketing Retainers
Four seasoned HubSpot VARs will share their experiences and tips for offering and pricing the right mix of inbound and other marketing services. Learn how to sell more and higher retainers, moving away from less predictable project based revenue.
Panelists: To Be Announced
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12:30PM - 1:30PM
Lunch | Success Stories & Guided Discussions
Grab a bite and sit at a table with a HubSpot VAR who will share their inbound journey and ensure that each table has a lively discussion about how to grow your business as a part of the HubSpot ecosystem. Some tables will be led by a combination of HubSpot VAR and HubSpotter - meet and get to know your peers and collaborators more closely.
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1:30PM - 2:30PM
Panel | Delivering Inbound Marketing ROI to Clients Efficiently
A panel of experiences HubSpot VARs will discuss the key tenets of a profitable engagement with a focus on the delivery strategies that will help you stay on time and under budget - so you can grow your agency profitably.
Panelists: To Be Announced
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2:30PM - 2:45PM
Closing Remarks | Pete Caputa
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2:45PM - 3:00PM Break
3:00PM - 4:00PM
IMS Closing Keynote | Dan Heath
Hear from Dan Heath, the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. Known for his inspirational talks about management and change, this IMS closing keynote is a great motivator to help you put all your newfound knowledge to practice.
Location: Grand Ballroom
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Enjoy a few hours of relaxation before the 6:00PM HUGS 2011 Welcome Reception for all VARs and customers begins in the Grand Ballroom.